Branded entertainment is no longer a side hustle — it is the strategy. At The Agency House, we help brands become content publishers and media owners in their own right. From ideation to execution, we match brands with high-potential IP, forge partnerships across TV, social, audio, and live platforms, and help clients create content with lasting cultural impact. Whether it's co-funding a series for global streamers, launching a podcast with built-in audience traction, or managing always-on live shopping content, we unlock new creative and commercial opportunities that position brands as entertainment leaders. We also work with production companies to secure brand funding for shows that are commissioned in principle but need commercial partners to get over the line. With deep experience in branded content and a track record of high-performing, globally recognised campaigns, we know how to align creative ambition with brand strategy — and get deals done. And the numbers speak volumes. Branded content campaigns deliver 22x more engagement than standard display ads, and global spend on branded entertainment hit $18 billion last year alone — with forecasters predicting it will top $30 billion by 2030. In a world where attention is currency, the most future-ready brands will own their own stories, their own IP, and their own platforms. That’s where we come in — building, selling, and syndicating brand-owned IP that travels. This isn’t product placement. This is content people seek out, share, and remember.
AI is moving fast — and most brands are struggling to keep up. At The Agency House, our AI Audits & Workflows service helps brands and media owners cut through the noise and build a practical, future-ready AI strategy. Using a proven assessment framework, we evaluate your current use of AI, map out opportunities across content creation, audience growth, workflow efficiency, and monetisation — and deliver a clear, actionable plan. Whether you're just getting started or looking to scale, we define what success looks like, recommend the right tools and partners, and help you build internal and external delivery plans to get there. The process starts with understanding your business goals, existing workflows, and competitive landscape. We then analyse the performance uplift AI can bring, from campaign ROI to automated content outputs, identifying where real value can be unlocked. From there, we help implement AI-powered systems and strategies — all aligned to your specific needs and resources. The outcome? Faster production, smarter marketing, increased revenue, and a future-proofed operation. It’s all part of helping you stay ahead — creatively and commercially.
More specifically - Saudi Arabia (KSA). The Saudi Agency Network (SAN) is our boldest play yet — a high-growth alliance of world-class creative firms coming together to unlock the unprecedented potential of Saudi Arabia’s booming cultural economy. Backed by the Kingdom’s Vision 2030 transformation plan, Saudi Arabia is investing over $1.3 trillion into giga-projects, tourism, entertainment, sport, and culture — with over 70% of the population under 35 and a hunger for global creativity with a local voice. At The Agency House, we don’t just help agencies expand into the Kingdom — we co-create a new model for market entry that’s smarter, leaner and rooted in collaboration. Our network enables partners to plug into major opportunities without the overheads of setting up solo, while gaining access to live briefs, strategic partners, and emerging talent from across the region.With mega-events like Riyadh Season attracting over 17 million visitors, the Saudi Grand Prix, the Red Sea Film Festival, and the explosive growth of sports and e-sports, the creative landscape is changing fast — and SAN puts you at the centre of it. We handle everything from stakeholder mapping and market validation to go-to-market strategies and on-the-ground activation. Founding members receive tailored feasibility reports, pilot project opportunities, legal pathways, and introductions to key players — all under a shared, efficient operational model. This isn’t just an expansion strategy — it’s a chance to help shape one of the world’s most ambitious creative economies from the inside out.
